TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, on-demand streaming operate on click here ad-supported systems, with global streaming giants, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional